18 Years of Marketing & Sales Advice That Will Make You Rich

Anyone who’s ever tried to sell something will tell you…

The thing you’ll get most is rejection.

This week’s guest on the show, Sabri Suby, spent his 21st birthday getting rejected 600 times on an auto-dialer at Sky Television.

Today, he runs King Kong, a $200 million agency with clients in 136 countries.

But it all started with $50, a Logitech headset, and hundreds of cold calls every day.

Sabri became a machine at sales by both analysing and applying some key lessons that all these calls taught him…

→ WATCH THE FULL EPISODE HERE:

Learning & Adapting From Repeated Failure

Sabri recorded every sales call on his first-generation iPod and listened to them during his commute - analysing what worked and what didn't.

How you can apply this method:

→ Record yourself doing the thing you want to master (whether that be sales calls, client pitches, or gym form checks)

→ Review your performance daily and change one variable at a time

→ Track activity metrics religiously, because approach only improves with volume.

Bad Hook, Bad Offer or Bad Effort?

When Sabri was failing at his first sales job at 16, his boss pulled him aside and said:

He realised people didn't care about him or his company. They only cared about themselves.

So he analysed the situation, changed his opening & switched tactics.

That change transformed his results overnight.

- Test your hook before anything else (this could apply to the first 5 seconds of a call, first line of an ad, first frame of a video etc.)

- Make it about them, not you (people care about their money, not your mission statement)

- When stuck, ask: "What do they actually want?" and rewrite everything around that answer

Abstinence Beats Moderation

Noting and celebrating your wins is fine, but don’t let small successes get to your head.

The same applies to cheat meals, scrolling social media, or any habit that spikes dopamine beyond baseline. If you let them take you away from trying, you’ve lost.

One high-dopamine spike makes everything else feel worse.

Your regular food tastes bland.
Your normal routine feels insufficient.
Your discipline erodes.

→ Cut the behaviour completely for 30 days instead of trying to moderate it

→ Notice how cravings disappear after the first week of total abstinence

→ Apply this to anything sabotaging your progress (alcohol, junk food, mindless scrolling, video games, etc.)

Zigging Whilst Everyone Zags

Everyone in Sabri’s industry was doing digital ads. So he went where the fewest fishermen were: radio advertising.

He took his telephone sales pitch, turned it into a 30-second ad, and ran it during drive time. Five minutes after it aired, leads started trickling in.

That trickle became 750 leads in the first week.

→ Look at what everyone in your space is doing and do the exact opposite

→ Go where competition is lowest

→ Don’t get swayed by what’s trendiest

→ Take what already works for you in one medium and translate it to another

Sabri made millions of cold calls before he was 25.

He got rejected by 599 out of 600 people daily, then used that rejection to forge the skills that built a nine-figure business.

Most people avoid the hard part because it's uncomfortable.

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