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$80M CEO: Overcoming Addiction, Fitness Industry & Entrepreneurship

$80M CEO: Overcoming Addiction, Fitness Industry & Entrepreneurship

Mike Thurston
May 19, 2025

91% of online businesses fail within their first year.

Yet some manage to build multi-million dollar empires from their dorm rooms.

When most business owners hit roadblocks, they pivot or quit. But what if the answer is simply refusing to give up?

Christian Guzman, founder of Alphalete and mastermind behind Alphaland, reveals how he transformed from filming physique updates in community bathrooms to building an $80 million fitness empire—all while making catastrophic mistakes along the way.

Keep reading to steal Christian’s recipe for success.

WHAT THIS EPISODE WILL TEACH YOU

Here's how you can actually build a sustainable business from your passion:

Start With Zero Resources - Don't wait for perfect conditions; create content with what you’ve got, wherever you may be.
Embracing Failure - Learn crucial lessons about operations and risk that might help you avoid falling into those same traps next time.
Stay Intentional - Expanding product lines too quickly leads to inventory issues or scattered content. Instead, focus on fewer, higher-quality products.
Adapt Or Die - The marketing strategies that built you up will eventually stop working. Get used to pivoting to more authentic content that connects with modern audiences.

"I had months where I was making between twenty, twenty-five, even upwards of $30,000 when I had just 14,000 subscribers... the amount of impact you can have with a relatively small follower account is pretty crazy." - Christian Guzman

Sustainable success comes from consistent adaptation and learning from failures.

→ Make mistakes early.

→ Learn from them quickly.

And refuse to pack it in when others would walk away.

Later this week, we’ll be sending a deep dive into everything that was covered in more detail to ensure you don’t miss any value from your watching.